Digital Marketing Professional

Digital Marketing Specialist | Funnel & Ad Strategy

LinkedIn

About

Results-driven Digital Marketing Specialist with comprehensive expertise in optimizing the entire customer journey from initial touchpoint to conversion. Proven ability to design high-converting landing pages, construct robust marketing funnels, and execute targeted ad campaigns that drive measurable ROI and accelerate business growth.

Work Experience

Digital Marketing Manager

Growth Strategies Inc.

Jan 2020 - Dec 2023

Los Angeles, CA, US

Led the development and execution of comprehensive digital marketing strategies, focusing on landing page optimization, funnel creation, and paid advertising to drive lead generation and sales.

  • Designed and optimized over 25 high-performing landing pages, increasing average conversion rates by 18% and generating 10,000+ qualified leads annually.
  • Developed and implemented multi-stage marketing funnels that improved lead-to-customer conversion rates by 22% and reduced sales cycle duration by 15%.
  • Managed and optimized paid advertising campaigns across Google Ads, Facebook, and Instagram with a monthly budget of $50,000, achieving a 3.5x return on ad spend (ROAS).
  • Conducted rigorous A/B testing on landing page elements, ad creatives, and audience targeting, leading to a 12% improvement in click-through rates (CTR) and a 7% decrease in cost per lead (CPL).
  • Utilized Google Analytics and CRM data to track campaign performance, providing data-driven insights that informed strategic adjustments and maximized overall marketing effectiveness.

Education

Marketing

University of Digital Marketing

3.8/4.0

Sep 2016 - May 2019

Los Angeles, CA, US

Courses

  • Digital Marketing Analytics
  • Conversion Rate Optimization
  • Paid Media Strategies
  • User Experience Design
  • Content Strategy

Certificates

Google Ads Certification

Google

Mar 2021

HubSpot Inbound Marketing Certification

HubSpot Academy

Nov 2020

Languages

English

Skills

Digital Marketing

  • SEO
  • SEM
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Influencer Marketing

Paid Advertising

  • Google Ads
  • Facebook Ads Manager
  • Instagram Ads
  • LinkedIn Ads
  • YouTube Ads
  • Programmatic Advertising
  • Retargeting

Conversion Rate Optimization (CRO)

  • Landing Page Design
  • A/B Testing
  • Multivariate Testing
  • Heatmaps
  • User Experience (UX)
  • Call-to-Action (CTA) Optimization

Marketing Funnel Development

  • Lead Generation
  • Lead Nurturing
  • Customer Journey Mapping
  • Sales Funnel Optimization
  • Automation Workflows
  • CRM Integration

Analytics & Reporting

  • Google Analytics
  • Google Tag Manager
  • Data Studio (Looker Studio)
  • Tableau
  • Microsoft Excel
  • Performance Tracking
  • ROI Analysis

Tools & Platforms

  • Unbounce
  • Leadpages
  • ClickFunnels
  • Mailchimp
  • ActiveCampaign
  • Salesforce
  • WordPress
  • Shopify